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4 Good reasons to hire a great website designer
July 3, 2024
Web design
AI transforming Sydney business with personal touch; AI strategies for Sydney businesses


To get a smart website up and running goes beyond drag and drop. The actual work that goes into designing and implementing a website requires hours upon hours of tweaking, writing and coding. 

If you're busy running a wellness spa during the day, the time spent deciding whether or not indigo is the right colour for your website could have been used to tend to your clients instead. After all, they should be the focus of your business.

A web designer is an expert in the field of professional website development. Not only do they love what they do, but they can probably have your website up and running quicker than it would take you to do it yourself.

Stand out in a crowd

Do you want your brand to look just like other businesses? 

While the word 'customised' is often overused in these ready-made website templates, a professional web designer will actually work closely with you to produce a website that satisfies your needs with an eye-catching look that fits well with your business and brand. 

A website that suits you is one that your potential customers can enjoy browsing - and you want it to be easy for them to use. Your designer can create a site for you that has all the functionality and information that you want, without being too complicated or overly technical.

So, let your web designer customise your site for you. All you need to do is think about what your goals are, then chat with your designer to work on a design that matches your brand personality and tastes. Remember, this is your chance to tell the story about your business, so let the expert handle the creative part!

Look professional with minimal effort

When people visit your site for the first time, they expect a professional appearance, and they want to know exactly what they're getting themselves into. It is important to give them this and you need to be able to deliver this. Having a professional web designer to do this will help you give your visitor's confidence in what they see - and this confidence will help them to trust you as an established and respected business. This gives them a chance to buy from you in the future.

An experienced designer will help you make your business look professional and will use the latest software and technology to ensure that you can get visitors to your site in no time at all.

Does your website take a long time to load? Missing links? Error 404 not found? 

Don't worry, your web designer can help you with all these. 

Turn website visitors into customers

Having a professional looking and functional site is one thing, but a good designer can take this one step further by creating a website that helps you grow your online business. 

A great website needs to rank well in Google search results and be easy to use– meaning less clicks to get to where they want. If your site is too crowded or too confusing, then your designer will take care of it. They will be able to help you decide how to get things back in order, and use effective call to actions so your visitors feel at home with your site. The easier your site is to navigate, the more likely they are to buy from you right there and then.

So when you see traffic increasing at your site, and your profits increasing, it means you're also gradually building a better reputation and new client base.

Turn visitors to customers? Check.

Hire a web designer who understands your business

If your business goal is to:

  • Get more customers online, and
  • set up a reliable, easy-for customers to-use website

Then we are ready to help you build a successful online business. 

Contact us here and let’s get started.

About the author

Caria Watt is a Digital Strategist who has a passion for smart, authentic communication. She has helped 50+ leading brands build brand awareness, and customer trust. Caria is also a TV Presenter and host of #CariaCares - Digital Strategy podcast, a Business Building Expert for the Holistic Entrepreneur Association, and writes for The Good Men Project, Thrive Global, and Website Content & Clicks.  In her spare time, you’ll find her burning toast whilst simultaneously learning something new to feed her entrepreneurial addiction.
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