Search engines rely heavily on links to determine the features and value of your website's content. External links from other websites offer a lot of value, but you don't have any control over them. Internal links can be directly processed.

Internal links are a means of influencing how search engines - like Google, perceive your website and other pages

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What is internal linking?

Internal linking is the process of adding links to your website to help visitors navigate it. Internal links in the navigation menu direct users to web pages of the site's core architecture, as laid out by the web designer.

Internal links on blogs can also help your site's online presence by intentionally or logically increasing its online presence. Each page will add to your website's SEO by providing information about your site's content to search engines such as Google. As a result, it's critical to categorise them correctly.

How to use internal links effectively on a blog

Always remember to include some useful internal links to other pages on the site when writing a blog article. It may significantly improve the visitor experience while also increasing your online web presence.

Improve the user experience

Search engines are designed to provide users with the most relevant and useful results. This is an important factor to consider when it comes to SEO principles. You're on the right track if you want to build your website and develop content to provide maximum value to your users, even if you don't understand any of the technical aspects of SEO.

Internal links that send readers to unhelpful or irrelevant pages, will ensure that they do not spend much time on your site. And users will look for another source of information. As a result, it generally degrades your SEO as well as your customer relationship.

Streamline Technical SEO

If you are like Caria Watt and know a few things about the technical aspect of SEO, you can improve the effectiveness of your internal links. Too many links may be harmful, and the amount of links you have can depend on the size and type of your web page. To avoid these issues, keep the user experience in mind. Only include links if they are relevant to the present interaction to help guide the reader and enhance the user experience.

Use anchor text

Anchor text are a group of words with a hyperlink attached. These have a contrasting colour or underline to make it obvious to readers that they should click. If you're not on your site, make sure your anchor text is more obvious to let people know.‍

Apply descriptive linked content

The text used to connect to another page must give a clear idea of the content of the linked page. If your anchor text describes the content of the linked page, it helps  readers identify additional information, and search engines can recognise your website component.

Make use of keywords

It has a major impact on SEO boost if there are keywords in the anchor text. It has the potential to drive more traffic to the website. If someone searches for Caria Watt, we want them to land on our page describing our website services. The keywords are not very easy to employ; organic and keyword anchor text would be website services in Sydney because it flows more naturally than others.

Avoid being link manipulative

It's best to start with anchor text that points to a certain page. Also, make sure it's easy to find for readers. The use of anchor text links that point to the same web page can appear manipulative to Google. Which means you may be penalised on algorithms. If you're unsure contact Caria Watt to discuss your digital marketing efforts.

Conclusion

If you've started using internal links to strengthen your business blog, make sure to follow these rules. At any time, the Caria Watt team are committed to improving your business online through SEO and digital marketing.

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