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WORK WITH CARIA

Social Media Update 8

#CariaSocial Media Update 8

This week’s update is about the following social media platforms:

Listen to the podcast:

Facebook

  • Facebook has published a COVID-19 report on the impacts on small to medium business (SMBs). SMBs have taken the hardest hit because they have no safety nets to fall back on like big business has. In the US 3.5 million small businesses will close their doors permanently and a up to 7.5 million within the next five months.
  • Facebook is testing non skippable mid-roll ads that have to play for the first five seconds. Ads in live-streams are being trialled in three formats:
    • A pre-roll ad that runs before the live stream
    • An image ad that appears below the live stream
    • A mid-roll ad that plays in the main video player during the live stream, while the broadcast continues playing in a shrunken window
  • Facebook is launching  the next sessions in its Community Education series.
  • They have launched @shops feature for Facebook and Instagram. Its free and easy to use. You can choose the products you want to feature from your catalog and customise the look with a cover image and accent colours. From the Shop Builder, you can upload your product listings one-by-one, or through your existing eCommerce website. It works with Shopify, BigCommerce, WooCommerce using WordPress, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics.

I will be filming a video on this feature and have podcasts about how to get your business online, in a Secret Podcast. You will find the form above on this page.

  • Facebook will make it easy for customers to message your business from shop listings, using WhatsApp, Messenger or Instagram Direct. They are working code to allow customers to view shop and purchase within a messenger stream. Later this year Facebook plans to add a new shop tab in the navigation bar, to get to Instagram Shop
  • Facebook have put together tips on how the financial services industry can connect with their consumers on social media with an infographic based on Austalia, UK, India, Indonesia, Germany, France, Brazil and Mexico. For the report and infographic I will have links on the Social Media Update 8 on the Cariawatt.com website.
  • Facebook has published a new set of guidelines on the use of music to encourage musical expression but also protect artists, songwriters and their partners. The guidelines for permissible music use cover both Facebook and Instagram. Facebook’ will add new warning prompts in live-streams that will alert creators to music use that may cause restrictions.
  • Facebook has launched 15 New Blueprint Courses on the Blueprint platform such as:

     

Instagram

  • Instagram has launched its new wellness ‘Guides that will help selected businesses and creators to highlight recommendations, tips and other content in a new tab. When you view a Guide, you’ll see posts and videos paired with helpful tips and advice. To learn more about a specific post, just tap on the image or video to view the original Instagram post. You can also share a Guide to your story or in Direct Message by tapping on the share button in the upper right corner.

LinkedIn

  • LinkedIn has launched its annual State of Sales report, that looks at key market trends and shifts of consumers and sellers across the US. The results show a 77% rise in virtual meetings, 44% decease in consumer purchases and 44% in longer sales cycles.
  • LinkedIn has published a new COVID-19 guide with tips on how to maximise connections with your audience and have included examples on how some brands are responding to the crisis.

 

Twitter

  • Twitter have published ways to maximum you brand’s presence. These include:
    Using Website Cards – auto-generated, clickable link preview cards within your tweets, which can help to drive traffic (more about Twitter cards here)
    Keep it simple – Twitter says that brands should be careful to avoid potential ‘exit points’ within their tweets “like unnecessary hashtags or handle mentions – anything that someone can click on that is not the ad [or link] itself”. Twitter has repeatedly advised limiting hashtags in recent months.
    Try video – for better engagement within tweets
    Create Twitter Lists – to keep up with people in your industry, competitors, etc.Twitter has incorporated these, and more tweet tips into a new infographic.

 

Review #CariaCares podcast

Head over to iTunes to leave a review for #Cariacares podcast. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thanks a million.

 

Image courtesy of @UnSplash 2020

Social Media Update 7

#CariaSocial Media Update 7

This week’s update is about the following social media platforms:

Listen to the podcast:

Facebook

  • Facebook owns the GIF platform GIPHY  worth around A$623.57 (US$400 million Euro $369.63) which has 500 million daily active users and 11 million hours of views every day.
  • Facebook is making its new Messenger Rooms multi-participant video hangouts available to all users globally. You can now host video chats of up to 50 people. Friends can see when you have a room active at the top of their feed, and can drop in to join discussions. To do this tap on the ‘Say Hi’ Call to action button at the bottom of you profile image to join.
  • Facebook has launched support my business tools in Facebook using the #SupportSmallBusiness. In Instagram you can select the ‘Support Small Business’ sticker for your Story, enter the Instagram handle for that business that previews images from that account. You can’t control the images chosen, but it gives support to get people interested in tapping it to check them out.

Instagram

  • Launches ‘House of Instagram’ Brand Advice Hub in Australia that links to a range of guides, tips and resources for businesses, with a focus on the Australian market. The information hub includes how to build your brand on the platform, how to connect with Instagram audiences, as well as case studies and wellbeing tools.
  • Instagram has launched a new bulk comment removal process, which will make it easier to manage your post comment streams.To delete multiple comments/bulk block accounts:Tap on a comment and then the dotted icon in the top right corner
    Select ‘Manage Comments’ and choose up to 25 comments to delete at once
    Tap ‘More Options’ to block or restrict accounts in bulk
  • Instagram’s also testing out a new option to pin comments within you post reply streams to encourage more positive interactions.
  • They have added new controls over who can tag and @mention your account, to reduce misuse such as bullying. You will be able to choose whether you want everyone to tag you, only the people you follow, or no one at all. Or you can also choose the ‘Manually Approve Tags’ option to maintain more specific control over the process. To read moe about user control updates here.

LinkedIn

  • LinkedIn has officially launched its new polls option, giving you another way to gather feedback, and boost engagement. You can track your poll results in real-time, and as a poll creator, you’ll also have access to listings of who voted, and which option they cast their vote for.
  • LinkedIn has re-branded its editorial team, of more than 75 individual staff, working across 15 regions. They manage the platform’s Trending News listings, LinkedIn Lists, the Daily Rundown  of key news stories. Their editorial team have worked at Forbes, Fortune, HBR, Nikkei, Bloomberg, Reuters, The Wall Street Journal, and wired.”
  • LinkedIn has added some new tools to its Sales Navigator platform. They’ve added a new ‘Smart Links’ option, for insight into who’s viewed your posted updates, for how long, and when. When you add a Smart Link to your LinkedIn update or InMail, you’ll then be able to see who opened the link, how long they read it for, and which elements were of most interest to them. LinkedIn’s also added a new option to create contacts in Microsoft Dynamics 365 in the Sales Navigator, as well as a new ‘Alerts’ panel that users can like, comment and share updates direct from the Sales Navigator homepage.
    Read about the latest Sales Navigator updates here, or the Sales Navigator here.

Twitter

  • Twitter has launched the retweets with comments on iOS. Your retweet count will include both basic retweets and retweets with comments, and you can see the tweet detail. It’s currently being tested on android.

YouTube

  • YouTube has a new listing of when your YouTube audience is online and is available to all users which you can use as a guide if you want to do a premier live to see your audience, based on usage trends. The new chart is available in YouTube Studio analytics, and displays when your audience is most active on the platform.

Reddit

  • Reddit has launched a test of a new, blockchain-based ‘Community Points’ system, which lets moderators allocate points to community members based on their activity within their subreddits. ‘Points’ are used to purchase ‘Special Memberships’, giving users access to custom loyalty badges and you GIFs in responses. You can tip other users for their contributions and comments, to help increase engagement.

Snapchat

  • Snapchat has updated it analytics layout, and added a new ‘Quoting’ feature which so you can respond to replies in your public Stories. However this feature is only available only to Creator accounts.

TikTok

  • TikTok has altered its rules around commercial usage of popular music, which will stop verified brands from using popular tracks. They have a list of royalty-free ‘Commercial Music Library’.

HouseParty

  • Houseparty is using a three-day, virtual ‘In The House’ festival, which includes a range of celebrity guests, to showcase its latest co-watching feature update.

Google

  • Google has introduced new digital training sessions called Grow with Google. Sessions are for local business, teachers, job seeker and students, developers, and startups.

 

 

Review #CariaCares podcast

Head over to iTunes to leave a review for #Cariacares podcast. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thanks a million.

 

Image courtesy of @UnSplash 2020

Social Media Update 6

#CariaSocial Media Update 6

A weekly update of what’s happening on social media:

Listen to the podcast:

Snapchat

 Snapchat launched a new painting lens with British artist Damien Hirst to raise funds for partners in health. The new lens lets you create your own spinning painting by pouring different colours to create different affects. Similar to his famous 1990s paintings.

YouTube

YouTube is experiencing major shifts in viewing behaviour, and is going to provide new advertising options to help marketers tap into consumption trends.

The platform is also adding skippable ads for content that’s casted onto the TV screens and an option for publishers to add paying subscribers to on their YouTube channels at the end of this year to support the news industry.

YouTube has announced the Virtual Graduation Event, with a Commencement Address from Ex President Barack Obama for the class of 2020 that will promote marketing tie-ins and provide a way for people to attend even though they’re stuck at home during COVID-19.

Google

The Australian Government recently outlined a new regulation that forces both Google and Facebook to compensate publishers, when they display their content on their platforms which is due for release in July 2020.

In the past, Google has refused to pay for news content because it provides traffic to these sites. As a result, Google has removed publications who don’t agree to its usage guidelines.

Twitter

Twitter has launched a new small scale test on iOS which gives warnings on tweet replies that include harmful language. Where a reply includes words or phrases that Twitter has identified as aggressive, harmful or offensive, a prompt appears asking whether you want to revise your response to avoid causing offense.

Facebook

Facebook launched a new platform called ‘Community Help’ last month, to offer assistance to others within their community, or request help with tasks from locals. You can request and respond to calls for help in relation to food supplies, local resources, and volunteers. Now, Facebook is incorporating ways to donate to blood banks, promote nonprofits and more. The new tool is available in Australia, the US, UK, France, and Canada.

Facebook has published a new set of tips on to help you map out a social media content calendar, and have included a basic content calendar template to include:

  • When to post
  • What to post
  • Where to post

  • Facebook has announced its new oversight board  to guide users on Facebook content rules. The new board includes a range of experts from different fields to help steer the company’s approach.

Facebook Board for Content 2020

  • Facebook has a series of sessions for group admins that are designed to help manage online communities, and facilitate the connection between community leaders. You can view sessions here, and view education sessions here.
  • Facebook has updated its Free Basics internet connection ‘Discover’ to connect 50% of the global population that cannot access the web. Facebook has full control over the platform, and is able to choose the websites users can access.
  • A new setting to stop private Facebook groups going public has been added. Groups with less than 5,000 members could  switch their privacy setting once every 28 days, but the new change means that once a group is switched to ‘private’, you cannot switch the group back to public. This is to protect group member privacy and stop meme groups from baiting new members.

Instagram

  • Instagram will show Stories and Posts from Health Bodies that you follow in your Stories feed, to help increase COVID-19 updates and information.
  • Instagram is testing a new navigation of your Stories feed to make it easier for you to see stories that may relate more to your interests.

 

Pinterest

  • Pinterest users have returned to more future-oriented interests such as vacation and event planning.
  • They have published a new 14 page guide called ‘How to Inspire Through Uncertainty
  • Pinterest has announced it has updated thei Shopify app, with a new option to help ecommerce websites to feed their entire product catalog directly into shoppable Pins.
  • Pinterest has added a new set of planning tools within Pins and boards to help you track ideas and inspiration. The new notes option enables you to create lists such as to do lists or ingredients within each board. Pinterest is also adding a new date listing on boards for events and to help archive.

 

Review #CariaCares podcast

Head over to iTunes to leave a review for #Cariacares podcast. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thanks a million.

 

Image courtesy of @UnSplash 2020

Social Media Update 5

#CariaSocial Media Update 5

A weekly update of what’s happening on social media:

You can listen to the full podcast here:

WhatsApp

  • WhatsApp has new restrictions on how many times a message can be re-shared, to help reduce the spread of misinformation. They have confirmed that viral messages have been reduced by 70%!

Facebook

  • Facebook has expanded its eCommerce Presence in India with a shopping Integration called JioMart. Users can order by texting “Hi” to DESIGNATED telephone number, which prompts a hyperlink that opens a mini store on the browser. Users can pick grocery items such as toothpaste, snacks, tea and coffee, rice and cooking oil. Once the order has been placed,  ‘JioMart’ sends a notification to a neighbourhood store to supply the items and sends an invoice to the user through WhatsApp.

Instagram

Google

  • Google has announced that Google Meet is available, for free, for meetings of up to 100 people, up to a 60 minute meeting until September 30th.

Twitter

  • If you have a big Twitter account you may have noticed a drop in your follower count over the last few weeks. That’s because Twitter has removed millions of accounts linked to its SMS service.They first suspended this option in  September 2019, after the account of CEO Jack Dorsey was hacked. Tweeting by SMS was reinstated for some markets that didn’t have access to data or a strong network. Twitter has suspended it again because they no longer support this technology because a high risk of accounts have been compromised.

Snapchat

  • Snapchat is launching a new ad offering called ‘First Commercial’. advertisers can own ‘the influential first commercial you see when you tune into Snapchat shows. Advertisers can select specific programming bundles such as ‘News’, ‘Sports’ ‘Entertainment’, ‘Beauty’, and ‘Lifestyle’, to make sure ensure their ad reach is optimised for views within the app.

Subscribe to #CariaCares podcast

I’d be really grateful if you left me a review over on iTunes. Reviews help others find my podcast and they’re also interesting to read.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thanks a million.

 

Image courtesy of @UnSplash 2020

Social Media Update 4

#CariaSocial News Update #4

This is a new weekly update of what’s happening with social media platforms and a few extras:

 

This blog is ideal for marketeers, business owners, entrepreneurs or anyone with an interest in using social media for your online marketing.

 

Facebook

  • Facebook is testing a new option that alters the background colour of your profile within the mobile app, based on the dominant colour in your profile image.
  • The company has announced the expanded roll-out of its ‘Avatars’ custom, Bitmoji-like characters, which it first launched to Australian users in June last year across Europe
  • Facebook is making ‘Facebook Kids’ available in more regions with a new ‘Supervised Friending’ that has a parent dashboard within the app. It will help kids find more of their classmates and friends under a level of parent supervision.
  • The platform is adding new location markers on individual business profile posts, on both Facebook and Instagram, to highlight where the managers of that page or account are located, This will provide transparency to help you understand the information you’re seeing, and what the motivation may be behind the update.
  • Facebook has added yet another tool to ‘Stories’ of a new ‘Animate’ option, which lets you add basic motion, of varying types, to still images.

You can listen to the full podcast here:

Instagram

  • Instagram is testing an option where you can simulcast your Instagram ‘Live’ sessions over to Facebook, enabling you to broadcast to your audiences on both platforms at the same time.
  • Instagram is testing a new ‘Stories’ sticker option where you share a business profile with your followers, including a header and a three-image preview that links through to a brand’s on-platform presence. The preview can be used as a promotional tool in Instagram ‘Stories’, or you could promote the business of a friend, a service that’s helped you out, or maybe a local small business that’s in need of a boost.

LinkedIn

  • LinkedIn is developing its own poll option for posts, to help you query your LinkedIn followers on anything and everything. You can add a question, include up to four possible answers, set the poll duration and post it. There is no mention of when the polls will be available to all users.
  • LinkedIn is also testing a new hashtag ‘presentation mode’, which showcases the broader conversation in full-screen format. On a desktop there’s a new option to ‘Enter Full Screen presentation mode’ at the bottom of the list.

Twitter

  • Twitter is testing a new display format for retweets, that incorporates both retweets and retweets with comments into a single, overall retweet count.

TikTok

  • TikTok is releasing a new function called ‘Family Pairing’ which will give you more options to manage your kids’ time in the app, and protect them from offensive content and predators.Read more about ‘Family Pairing’ here.

Extra Update

  • Google is making Google Shopping listings available for free. Paid listings will continue to appear in ad slots, and operate as Shopping Ads, but the majority will be displayed based on relevance, and not on bids.

 

  • Zoom has released a new update in response to their security and privacy concerns. The added protection reduces the capacity for anyone to steal your Zoom data, or access your content. Zoom is also adding a new feature where users can choose which data centre region their account-hosted meetings and webinars use, to give them more control.Click here to download Zoom version 5.0.

 

Have you subscribed to my podcast?

I want to encourage you to do that today so you don’t miss an episode. I would be really grateful if you left me a review over on iTunes, too. Reviews help other people find my podcast and they’re also fun for me to read.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thanks a million.

 

Image courtesy of @UnSplash 2020

Social Media Update 3

#CariaSocial News Update #3

This is a new weekly update of what’s happening with social media platforms.

This is ideal for marketeers, business owners, entrepreneurs or anyone with an interest in using social media for your online marketing.

Facebook

  • Facebook has published a new, 64-page guide of key tips and notes to help you maintain connection with your Facebook and Instagram audiences during this pandemic.
  • Facebook will be sharing a weekly schedule of free learning resources you can access that will help you manage your business on Facebook and Instagram in these challenging times.
  • Facebook is testing a new option that would let you keep your Facebook Stories active for up to three days, as opposed to only 24-hours.
  • Facebook is adding more educational elements this time it’s all about Facebook groups. Click here to get more information on the specific sessions, and register to attend.
  • Facebook has added a “care” reaction  which shows a face hugging a heart, to help people feel more connected with their friends and family during the pandemic.
  • Facebook is launching a dedicated gaming app called ‘Level Up’ to make it easy for users to stream with a “Go Live” button. Once live, streams appear on their personal pages, making it easier for friends and followers to watch. Similar to YouTube’s Partner Program, Facebook’s “Level Up” is designed to allow creators to monetise.

You can listen to the full podcast here:

Instagram

  • Instagram has launched a new ‘Thank You Hour’, a sticker in stories that lets you show gratitude for what’s helping you through this time.
  • Instagram has released a new update for the separate iGTV app that basically highlights top creators.
  • Instagram has added their new gift card, food order, and fundraiser tools for ‘Stories’ and profiles, which help give businesses another way to generate income during the ongoing crisis.
  • Instagram is testing a new ‘Challenge’ sticker for Stories that lets you call on your connections to participate in visual competitions, in the effort to prompt more engagement.
  • Instagram is globally allowing people to watch and comment on ‘Live’ videos from their desktop, after launching it as a test, and has a button where you can upload your finished live streams directly to iGTV. You can chose to share a preview of your video on your feed. Comments and question stickers will not carry over to iGTV.

YouTube

  • Youtube makes their video builder custom video creation tool available to more businesses. It is aimed at small business that need a simple, low cost way to create videos, that don’t have the creative experience or technical know how.
  • YouTube is testing a new ‘Video Chapters’ option that will display descriptions of relevant sections of your videos, within the playback timeline, along the bottom of the video post.

Pinterest

  • Pinterest is adding a new set of businesses to its Pinterest Shop showcase, in order to help provide promotion for those impacted by the pandemic, while also aligning with rising trends on the platform. Pinterest invites you to share your small business story here.

Extra Update

  • Shutterstock launched a new resource hub for COVID-19 related content and tools, which includes a selection of free visuals for use by Small and Medium Businesses

 

Have you subscribed to my podcast? If not, I want to encourage you to do that today so you don’t miss an episode. I’m adding a bunch of bonus episodes to the mix.

Now if you’re feeling extra loving, I would really grateful if you left me a review over on iTunes, too. Reviews help other people find my podcast and they’re also fun for me to read.

Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Image courtesy of @UnSplash 2020

Social Media News #2

Social Media News Update #2

This is a new weekly update of what’s happening with social media platforms.

This is ideal for marketeers, business owners, entrepreneurs or anyone with an interest to use the latest and greatest tools in social media.

Facebook

  • Facebook has added a “quiet mode” to its app, to make it less stressful as part of a wider response to the coronavirus pandemic, to improve the wellbeing of users. The quiet mode turns off notifications from the mobile app, and can be turned on manually, or at certain times of the day. It will stop push notifications and alerts while you are not using the app. You will still receive privacy alerts.
  • Facebook is ensuring users have access to accurate information and removing harmful content. They want to make sure that people have credible information across Facebook, Messenger, Instagram and Whatsapp.
  • They are putting a stop to any COVID-19 misinformation across all apps, especially anything that is not fact checked.
  • Facebook are Investing $100 million in the news industry and supporting fact-checkers
  • They are also banning ads and commerce sites for medical face maskshand sanitizer, disinfecting wipes and COVID-19 test kits.

You can listen to the full podcast here:

Instagram

  • Instagram expanded user access to Instagram Direct messages via the web version of the app, letting you interact with your Instagram DMs via desktop.

Pinterest

  • Pinterest is adding a new ‘Shop’ option to your Pinterest boards, which will provide buyable product recommendations based on the Pins you’ve added to your collection.
  • They are adding a new ‘Shop’ tab, to make easier to shop in-stock products when searching on the platform.
  • Pinterest are also adding a new ‘Shop Similar’ button in visual search results, which will make it easy to find available products when searching.

LinkedIn

  • LinkedIn has now made its new Virtual Events option available for all company pages as part of its efforts to assist brands dealing with the pandemic impacts.

YouTube

  • YouTube has updated its desktop site to make it more touchscreen-friendly. When you use the YouTube desktop site with a tablet or laptop  touchscreen, you will notice the “three-dot” menu option is visible under all of the thumbnails of YouTube videos.
  • The new update also adds larger icon sizes and the option to swipe the player up to enter full-screen or down to transform it into a mini-player making them easier to tap.
  • YouTube’s latest update also includes improvements to “Watch History,” which tells you which videos you’ve watched on a particular day or date, to be easily organised.
  • There is also a new way to organise your playlists with a “Move to the top or bottom” option, so you no longer have to drag and drop videos.

Twitter

  • Tech entrepreneur and Twitter founder Jack Dorsey has donated $US1 billion to fund global coronavirus relief and other endeavours.He has set up a new company, Start Small, to distribute grants to causes and has made public a spreadsheet that lists where each donation has gone and why.

 

If you haven’t already, please subscribe to #CariaCares podcast so that you don’t miss an episode. I would really appreciate if you left me a review on iTunes. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favourite part of the podcast is. Thank you!

Image courtesy of @UnSplash 2020

Social Media Update 1

#CariaSocial News Update #1

This is a new weekly update of what’s happening with social media platforms.

This is ideal for marketeers, business owners, entrepreneurs or anyone with an interest to use the latest and greatest tools in social media.

Facebook

  • Facebook reported that it’s seeing record high levels of demand for its services, obviously due to the COVID-19 lockdowns that have happened globally.
  • Messaging activity is up 50% across Messenger and WhatsApp, while the use of live video on Messenger is up a whopping 70%.
  • Facebook Live has risen by 50%.
  • Global release of the Messenger desktop app, that is available for both MacOS and Windows.
  • Is releasing new measures to assist businesses who are dealing with the impacts of the pandemic shutdowns.
  • Launched a new set of video features designed to help you build audiences for your video content, and promote return viewership.
  • Added a new ‘Experiments’ section to Ads Manager, that provides a central home for all your Facebook ad tests and results.
  • Is working on a new ‘Auto Status’ option for Messenger, that uses location tracking, as well as other device tools, to indicate what you’re up to.
  • Is adding new sections to its ‘Download Your Data’ (Instagram) and ‘Download Your Information’ (Facebook) tools to provide more transparency over the information it collects on your activities, and how it intends to show you more relevant ads and content

 

Read more Facebook news:

You can listen to the full podcast here:

Instagram

  • Instagram is working on a new option that will enable you to limit your exposure to sensitive content through a new setting. It means that the user can see fewer photos and videos of a sensitive nature.
  • They’re fast-tracking the release out of their co-watching feature, that let’s you share your saved, ‘liked’ and suggested photos and videos with up to six people at the same time using video chat.
  • Instagram are testing yet another Stories addition, an animated selfie sticker tool that overlays graphics and effects related to different emoji characters on top of your image.

Read more Instagram news: Instagram Testing Selfie Stickers for Stories  

Twitter

  • Announced a new update for its ‘Explore’ tab which will make all of the listed tweets in Explore more location-specific.
  • Is considering changing the name of its ‘Lists’ tab in the app to ‘Channels’, to encourage content discovery and exposure.
  • Twitter has released another guide, “Business Leader’s Guide to Elevating Your Social Program” that aims to help you put social data to work for more analysis, more insight, and improved performance overall.Download Business Leader’s Guide to Elevating Your Social Program here.
  • Has published a listing of 20 tweet prompts to get you thinking about what you might want to share, in order to keep the tweets flowing, and keep your brand front of mind by appearing in your followers’ feeds.Download Twitter ideas for brands here.
  • Twitter has published a listing of key dates and events of note for months ahead, which includes all the major sporting events and industry conferences, along with holidays and seasonal celebrations, in order to help you map out your strategies. And they’ve put together a whole bunch of tips for your messaging in a time of crisis.
    Download April events on Twitter here

YouTube

  • Is currently working on a new feature called ‘Shorts’, they are hoping it will appeal to the TikTok crowd.

 

Image courtesy of @UnSplash 2020

6 seo secrets you should know and use immediately

Ways to boost your SEO high

Company websites that rank high on search engines have great content, address their audience’s search objectives, and optimize their websites correctly.

Yet very few people who engage in search engine optimization or design and build websites actually think carefully about SEO, or have a strategy to embrace it successfully.

There are several things can impact SEO success and these include:

Technical:  Specifically the performance, visibility, and how search engines access your website such as indexing and crawling, schema, page speed, site structure, and URL structure.

On-page: This is your content inside your web pages that is visible to browsers on your webpages (text, images, video, or audio), as well as elements that are only visible to search engines such as HTML tags, and structured data.

Off-page: This includes is anything that is not on your website that demonstrates your website’s authority, relevance, trust and building an audience which includes link building, social media marketing, PPC marketing, reviews, and user-generated content.

Watch my YouTube video here

Below are 6 SEO secrets that digital marketing agencies use to help you drive your website engagement rates from average up to excellent.

#1 Remove Broken Links

This is an important step that needs to be done on your website every month. Check to see if your website has pages that have links which are broken or are showing a 404 error and replace them immediately.

#2 Avoid orphan page

Pages need to have inter links within your website. No links to other pages means you’re restricting your website’s search engine optimization visibility.

#3 Keywords

Check for any keywords that you may be missing in your content that competitors are ranking high from. You can use those keywords in your web pages content.

Listen to my podcast here

#4 Navigation

Easy website navigation is important for better user experience, so it’s easy for browsers to scroll through the website quickly and find relevant information. You only have 5-8 seconds to grab their attention, so make it count.

 

#5 Update your web pages

Make sure you update your old posts and web pages on a regular basis. The pages to update are the ones that are performing well, depending on how much traffic and leads you’re receiving. You can use Google Analytics to determine the web pages performance.

 

#6 Avoid keyword repetition

It’s important to avoid using the same keywords repeatedly on different pages. It’s best practice to target different keywords for effective SEO.

Conclusion

Avoid using black hat SEO techniques which goes against search engines guidelines to manipulate gaining higher rankings. These are mostly unethical tactics that end in a penalty from search engines and will push your website and pages to a lower ranking.

Black hat techniques include keyword stuffing, cloaking and using private link networks.

In comparison, white hat SEO is a more proactive and ethical way by creating quality content and better user experiences. This gives you lasting results.

Search rankings depend heavily on relevant content that earns high quality votes from algorithms.

 

Image: courtesy @Unsplash 2019

The outstanding bottom line about keywords on your website

How important are keywords for my business?

Remember the days when websites were packed full of keywords which helped to gain more traffic? Search engines  have become more intuitive, with their algorithms favouring high quality content that has one or two relevant keywords.

Maintaining a strong keyword presence on your website is tricky, because you don’t want to make the mistake of having too many or repeating keywords that confuse and annoy search engines, like Google.

Below are a few simple tips to help you master keywords, for your business.

1. What are Keywords?

When customers search for your product or service, they type in a word or phrase to search for what they’re looking for. First you need to consider the search practices of your target audience to see how they find your products and services.

Think about the terms and phrases that customers use to create well positioned content that ranks high on Google search. This will help you identify strong, traffic driving keywords that:

  • clarify the purpose of your web page to browsers and prospective customers.
  • are the foundation of quality website content. This means that browsers scan the web page for relevant keywords to ensure that the correct information is present; and
  • can help search engines to understand the intent of your website and match your website to search engine crawler searches to index web pages.

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2. Keyword types

There are many keywords you can use, that are based on two primary types which are important for your website to be discovered.

Broad Match Keywords

Broad match keywords are words or phrases that may apply to your business or services, and will also apply to other companies both within and outside of your specific industry.

Examples of broad match phrases could include the following words:

  • Marketing
  • Fashion
  • Design
  • Building

Broad match keywords have a high search volume and reach the widest audience but they also have increased competition, which means your business can get lost and your target audience may not find you website.

Long Tail Keywords

These keywords tend to be multiple words or highly specific phrases. “Long tail” refers to a concept by Chris Anderson in 2004 and refers to the value in attracting niche type audiences.

Long tail keywords can be specific to a business or product such as:

  • One person local online marketing
  • Small silver jogging suit
  • Small space interior design
  • Glow in the dark bowling ball

Although you will have a lower search volume and less competition for long tail keywords your browsers are more likely to convert to leads.

3. Keyword Pros and cons

The most important thing to remember is that high quality content that provides value to your audience trumps any type of clever keyword strategy.

Pros

  • Keywords drive a specific niche audience to your website who are more likely to convert to sales.
  • When you understand your customers’ needs, you will use keywords to deliver more meaningful content to them.
  • Using local keywords drives local business that converts to more sales.
  • Keywords help to organise a website, because each page will have a specific topic that’s centred around one or two keywords.

Cons

  • Broad match keywords may increase traffic to your website, it’s highly unlikely to convert if the keywords are too vague.
  • Writing high quality content that appeals to your customer base may include words and phrases that will attract browsers that are not interested in buying your products or services.
  • Search engines, such as Google, Bing, Yahoo, Baidu, AOL, Ask.com, Excite and DuckDuckgo, favour more credibility on well written content than on specific keywords.
  • Having “bad” keywords on your website can actually hurt your website on search engines. This may include keywords that are not specific to your business and may increase a higher bounce rate on your website.

 

4. Keyword Research

The first step to keyword research is understanding the demographics of your niche customers and is important for the following reasons:

Engage your audience

To produce content that’s relevant to your target audience you need to understand which keywords are bringing traffic to your website. Figure out what interests your audience, then write content around it.

Increase conversions

Relevant content will not only attract browsers, it will also attract qualified traffic back to your website. You will have a higher conversion rate if the content you’re providing is meaningful to your audience.

A study by Juniper Research on the Return of investment of Email Relevance found that engaging your audience with relevant content can increase net profits 18 times more
than broadcast emailing.

Marketing trend insights

Analysing keywords can offer you insights into current marketing trends and customer behaviour.

Keep up to date on what’s popular and important to your target audience and use it to keep your content relevant. Are you answering the right questions for your audience?

FOR MORE INFORMATION READ: How to Attract better user experiences on your website

Prioritise your time

Don’t spend time creating content on keywords that are not increasing your bottom line.

Use the keywords that are generating success on your website to your advantage, this will have a huge impact on your Return On Investment (ROI).

5. Expand your long-tail keyword efforts

Use keyword research to discover other keyword phrases to expand on your long-tail efforts.

The long-tail research is the most popular type of search, according to SEOmoz, this type of search makes up 70% of search traffic.

Effective keyword research can help you to rank high among phrases that matter to your audience, break into new markets, and strengthen your website visibility.

6. Place keywords in the right spot

Identifying your ideal keywords is only half the battle for successful conversions. Placing your keywords in the right location on your website is the next step. This will have a huge effect on your organic search ranking.

Studies show that 77% of searchers click on organic links over paid ads which means your organic search rank is important to your long-term success.

Conclusion

Always look at what your customer is interested in and what they want.

You can easily conduct a keyword analysis and I can show you how to do this in my Social media Playbook course and how to use your research to help restructure your marketing campaign around a specific theme or audience.

Using the right type of keywords effectively will enable you to understand and consider your target customers requirements in a new way. When it comes to keywords, remember that a few high-quality keywords outperform a windfall of vague keywords.

Image courtesy: UnSplash 2019