CONTENT IS A POWERFUL TOOL TO BUILD TRUST AND INCREASE ENGAGEMENT
Your customers need to trust that you are the expert, whether it’s sales, blogs posts, campaigns or even landing pages. With 17 years external communications writing experience, I make sure you’re content is focused on meeting the desires of your audience and achieves your sales objectives.
Whether you want to reach a local, national or international customers, I produce custom integrated strategies to maximise conversions and help turn more website or social media browsers in customers.
WEBSITE CONTENT AUDIT
This includes a content inventory, analysis against criteria such as accessibility, SEO, etc.), a recommendation on how to deal with existing content and information gaps.
INFORMATION ARCHITECTURE AND SITEMAP
Using experience of best practices for organising content, I can analyse the structure of your website and suggest an improved hierarchy of information.
I provide recommendations on appropriate distribution channels, such as email marketing, social media, SEO, to publish content in multiple formats that’s optimised for omni-channel distribution.
CONTENT STRATEGY & EDITORIAL CALENDAR
I develop a content strategy and editorial calendar tailored to your business objectives and assist with implementing it.
CONVERSION RATE OPTIMISATION
I create, implement and measure a plan for ongoing CRO of your content for improvements or performance, so rank higher on Google search.
By developing a content strategy to use emails for your broader marketing objectives, including Mailchimp template and subscription form set-up, un-subscription flows, integration with CRMs, and analysis of frequency and click through rates.
I develop an social media content strategy and calendar tailored to your objectives and assist you with implementing it.
COPYWRITING & EDITING
I can write, edit, copy-edit, proofread, write campaigns, website copy and/or landing pages, blog posts, whitepapers/ebooks, and lead generation assets – e.g. checklists, infographics, cheat sheets, templates etc.