USER CENTRIC WEBSITES THAT ARE BASED ON DATA
I design websites to help you sell more. Each design is based on extensive user experience research and data, your business objectives, so that we can turn your browsers into customers.
Each design is tested in the real world. I do not promise the design will instantly make you tons more money. This is only the first step and with continual optimisation, can help you get there faster.
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HOW I DO IT
WEB AND DATA ANALYTICS
Review and analyse your website analytics, and existing data, such as customer feedback, surveys, market research and industry data, to develop digital recommendations.
REVIEW AND BENCHMARKING
A full review of your website for best practice and industry standard criteria, to identify existing issues and opportunities for improvement.
IN-DEPTH USER INTERVIEWS
Engage one-on-one interviews with current customers and users, to gain a deeper insights and further details into their preferences, behaviours, motivations and attitudes.
Create representations of customer types, that define typical personality traits, goals, frustrations, motivations, behaviours and expectations of users. These ensure a solid understanding of your customers, their needs and desires.
CUSTOMER JOURNEY MAPPING
A visual illustration of the different touch points that customers encounter, both online and offline, when they interact with your business.
Visual representation of the website framework, illustrating the structure and layout of content, images and elements such as headers, footers, navigation and search.
Once wireframes are approved, collated user research is referenced to build the website and deliver this for review, before we test and go live.
Testing allows me to gain insights into how well user needs, wants and expectations are being met by the website. It can be tailored to specific functions, features or areas of interest to help turn more browsers into buyers.
Once the website is live, my work continues. I’m passionate about the continuous improvement and helping clients increase the value of their online presence by improving conversions such an increase in transactions, orders, leads, enquiries or subscriptions.