A UNIQUE END-TO-END STRATEGY
To get more customers, your business needs a digital strategy to make sure you have a reputable user focused website (UX) that includes an integrated sales funnels, conversion rate optimisation, copywriting, content strategy and creation, email marketing, social media management, Google analytics and reporting to make better decisions based on data.
Whether you want to reach a local, national or international customers, I develop custom integrated digital strategy and solutions to maximise conversions that ensures the best return on investment (ROI).
Before I create your digital strategy, we meet to discuss your business objects. I apply industry knowledge and Google data-driven insights to determine the best digital solutions to achieve objectives and overcome challenges.
I can guide you in the planning and implementation of your digital strategy, to ensure it continues to meet the needs of your business for the long term. My aim is to help you turn website visitors into leads and sales.
IN-DEPTH USER INTERVIEWS
Engage one-on-one interviews with stakeholders, current customers and users, to gain deeper insights and further details into users preferences, behaviours, motivations and attitudes.
Personas are a written representation of an organisation’s intended ‘customers’ or users. We can help you create a set of user profiles through persona development.
This is a consultative process used to bring data from users to help understand and document the scope of your digital strategy initiative.
CONVERSION RATE OPTIMISATION
I create, implement and measure a plan for ongoing CRO of your website for technical improvements or performance, search and browser engagement, email and social media marketing and content.
ANALYTICS & TESTING
I can design and build sales funnels and landing pages that are A/B tested. By setting up your Google dashboard the right way, I can report on analytics, plus so much more.
EMAIL MARKETING & SOCIAL MEDIA MANAGEMENT
I develop an email marketing and social media content strategy tailored to your specific needs and assist with implementation and scheduling.