Like all search engines, Google uses a special algorithm to determine its search results called ‘PageRank’, which assigns each web page a relevancy score.
A web page’s PageRank relevancy scores depends on the following factors:
- Keyword frequency and location within the web page: When a keyword appears only once within the body of a page, it may receive a low score.
- How long the web page has existed: People create new web pages every day, and not all of them stick around for very long. That’s why Google places more value on pages with an established history that has been around for many years.
- The number of web pages that link back to your page (back links): Google looks at how many web pages link to your site to determine its relevance. Google also looks at back links to a web page as a vote.
The best way to make sure your web page ranks high on Google’s search results is to publish great content, so that other sites want to link to your page.
The more back links your page gets, the higher its PageRank score is. If you attract the attention of sites with a high PageRank score, your score will increase quickly.
Google shares some facts about its algorithm, however the specifics are still a company secret. This helps Google to remain competitive with other search engines, and reduces the chances of someone finding out how to abuse the system.
However, its primary purpose is to help you find what you’re looking for on the internet quickly and easily.
If you want to learn more about Google algorithms and how you can boost your social media posts online join the waitlist for my Social Media Playbook course here: https://cariawatt.com/smp-waitlist
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