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Why are communication skills important?
In a fast changing digital landscape, it's tricky staying ahead of the competition. Especially when business owners or brands are looking for more innovative ways to offer services. That’s why good communication skills are integral to build your brand and your career. First you need to understand the nature of communication and why it’s so...
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Let’s Expand and Get Super Close to Your Audience
PIVOT AWAY FROM THE WRONG CUSTOMERS AND MOVE CLOSER TO THE RIGHT ONES The most common mistake most brands do is try to be awesome with everyone, everywhere. It’s time to take reach the right customers in the best way. Another point to remember is there are audiences you may have cultivated yet. This is...
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How to Make Writing your Secret Weapon
SEND A CLEAR MESSAGE Your writing should reflect the brand’s tone of voice, this also includes the grammar and punctuation. Many companies think about reaching customers by conveying key ideas, educational tools or solutions to problems. Busy marketers lose sight of an integral key ingredient which is the use of language. The way you use...
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Emotional intelligence is easy when you know how
Many people find it difficult to connect with others at work and at home. A key factor to having that connection can be the lack of emotional intelligence. Studies prove having this skill can lead to success, a better IQ and better relationships. Emotionally intelligent people leave their emotions at home. They are well balanced,...
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Attract the right customer and stand out
YOUR CUSTOMER FEELS DOUBTFUL THEY NEED YOU Attracting the right customer in an increasingly flooded digital landscape is a problem. Every brand is trying to stand out to be different - in the same way when it comes to content. On the one hand it’s easier than ever to publish blogs, v-blogs, podcasts, articles, or...
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3 easy tips to write for digital
When you write for digital it's different than writing to print. More importantly, the words you say and write can often reveal (inadvertently) how we feel. Emotion is present through the ‘tone’ and can often transfer the energy (we are feeling) onto the person reading it. Knowing this can help you understand why copywriting is...
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