YOUR CUSTOMER FEELS DOUBTFUL THEY NEED YOU
Attracting the right customer in an increasingly flooded digital landscape is a problem. Every brand is trying to stand out to be different – in the same way when it comes to content. On the one hand it’s easier than ever to publish blogs, v-blogs, podcasts, articles, or videos and the flip side everyone is publishing content that’s all reading the same.
More importantly online potential customers have BS detectors that are alert. They can tell an imposter a kilometre away. What’s more your potential strategic business to business (B2B) partners are infinitely connected to information about your brand, thanks to it’s digital footprint and your competitors, which makes them more discerning.
91.39% CUSTOMERS START WITH GOOGLE SEARCH
4.1 BILLION USERS ARE ONLINE
Most brands publish content that’s is good but it’s not great. It’s content which is published countless number of times without thinking about if there is a real value for their customers. Also most content is directed to everyone, which means it’s not that great for their target audience. Business owners need to make sure they do their research or hire the right professional to produce compelling content before publishing.
These potential pitfalls means there are countless opportunities to build your audience with targeted content that will keep them coming back. In this four part series I can show you the way, with tools you need to differentiate your brand with sizzling content marketing.
To help guide you, I will publish the following tips:
#1 How to Make writing your Secret Weapon
Most content is dull. Differenate your content with razor-sharp mechanics.
#2 Let’s Expand and Get Super Close to Your Audience
Move away from the wrong audience to get super close to the right customer.
#3 Win Every time with Digital Media
Millions of opportunities await for you if you’re bold with your digital media.
#4 Leverage the Best out of your Customers
Rethink your customers’ lifestyles or how your best asset may leave you behind. Leverage what works and push past the competition.
Create and distribute valuable, and relevant content to attract the right audience, and drive profitable customer action. When you want to create a digital engagement strategy get in touch to make a plan to help your business grow the right way.