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STEP-BY-STEP STRATEGY

SOCIAL MEDIA
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Plateau Trees

CLIENT
PLATEAU TREES

PROJECT
WEB DESIGN
DIGITAL STRATEGY
VIDEO AND CORPORATE IMAGES

LOCATION
SYDNEY, AUSTRALIA

Plateau Trees is an established arboriculture and landscape services company, located in the northern beaches area of Sydney.

The owners Tony and Sonya Plummer approached Caria Watt to initially develop a content marketing strategy for the old website. After an initial hour meeting it was discussed to rebuild a better website that would be easy to use and have contact forms that is easy to manage internally. The previous website had over 1800 hits overseas per month and barely any in the Sydney region. The website increased to 1496+ views in the Sydney NSW region, with 55+ new client calls and emails in the Sydney region per week .

Office with an ocean view, with a Mac desktop showcasing Plateau Trees website

Dr Tim Hulbert

CLIENT
DR TIM HULBERT

PROJECT
WEB DESIGN & DIGITAL STRATEGY

LOCATION
SYDNEY, AUSTRALIA

Dr Tim Hulbert offers the combination of osteopathy, massage and needling.

Dr Hulbert approached Caria Watt to develop an easy to use and manage, modern website that reflects his brand colours, establishes his business on Google and to attract new clients in the Bondi location. He went from 0 hits to 496+ per month landing 5-10 new leads per week.

Woman sitting on a bed looking a laptop and phone of Dr Tim Hulbert website

Apollo Communications

CLIENT
APOLLO COMMUNICATIONS

PROJECT
WEB DESIGN
CONTENT MARKETING
VIDEO

LOCATION
SYDNEY, AUSTRALIA

Apollo Communications provides senior counsel to elite organisations on communications strategies, including crisis and reputation management

The owner and CEO Adam Connolly hired Caria Watt to develop a new user experience website and establish their Google online presence to attract new clients. Caria incorporated a video of Adam speaking about the business and created a content marketing strategy. The business went from 0 hits on their previous website to 1500+ per month landing five new clients in the first month of launching the new website.

Corner of desktop with mobile phone and laptop of Apollo Communications website

Oxx Bags

CLIENT
OXX BAGS

PROJECT
WEB DESIGN
SOCIAL MEDIA STRATEGY

LOCATION
SYDNEY, AUSTRALIA
NELSON, NEW ZEALAND

Oxx Bags are ethically hand made designer bags based in Sydney, Australia and Nelson, New Zealand.

The designer Sam Eid approached Caria Watt to develop and establish their online presence. In particular, a user experience website and social media to attract clients.

Home office showing desktop Mac showcasing Oxx Bags website

Electrical Trades Union of Australia

ELECTRICAL TRADES UNION OF AUSTRALIA

WEBSITE, CAMPAIGN BUILDER, INTRANET AND APP

Caria Watt managed website design and development and wrote the copy for the bespoke digital platform. 

Now with over 60,000 members, the Electrical Trades Union national office can mange various functions the organisation it serves on this digital platform. From immediately mobilising an entire union base to lobby politicians, offering employers and members a way to connect for work and keeping electricians nationally aware of safety updates and product recalls. Other major features included: a content management system, secure members login and fully editable intranet.

ETU on smart devices

ICON Building Group

ICON BUILDING GROUP

WEB COPY & TAG LINES

The building & construction industry is increasingly competitive and relationship driven. The power of these relationships is undeniable as evidence that ICON Building Group has a 50% conversion rate. The scope of the new website is to target new clients to position ICON as the thought leader and invaluable partner on construction projects.

Caria Watt wrote optimised website copy and tag lines

Icon website showing on laptop

Raine & Horne

RAINE & HORNE

CONTENT MARKETING

Caria Watt writes campaigns for residential and commercial that increased engagement rates by 30%. 

With 14+ consecutive years as the best performing office reflects the award winning service and flagship of the Raine & Horne network. A strong team of industry recognised and respected agents that help people with the property market – buying, selling or renting.

Home office with Mac Desktop showing real estate listings for Raine & Horne Double Bay

Gateway Bank

GATEWAY BANK

WEBSITE & BLOGS

With over 1 billion assets and 30,000 members, Gateway required it’s own secure digital website to move from B2B to B2C environment. The aim of the new website is to support members about best banking practices, products and provide a better customer experience. Features include editable content, CEO blog, e bulletins, blog and secure strategic parters and broker portals.

Caria Watt was hired as the copywriter for the digital platform 

Gateway Credit Un ion on laptop with woman on laptop

Deciding to make a difference

DECIDING TO MAKE A DIFFERENCE

WEBSITE, CAMPAIGN & SCRIPTWRITING

Housing is neglected and people live in third world conditions without proper access to water, power and sanitation in Jilminggan (Northern Territory). These growing communities are full of vibrant people wanting the change to improve their livelihoods that have children who deserve the same choices and opportunities as all Australian kids. The Traditional Elders of the community was approached by Kelly Wright, Founder of Deciding to Make a Difference and Director of Tony&Guy Bondi Beach and Randwick, to run a national campaign to collect donations and build sustainable housing.

Caria Watt is  proud to be a supporting partner & copywriter for this initiative

Wooden table desk top with macbook laptop showing website of Deciding to Make a Difference

New Republique

NEW REPUBLIQUE

COPYWRITING

Partner for New Republique, an award-winning experience optimisation agency specialising in brand, ux and conversion rate optimisation, to write and edit copy for their client projects.

New Republique logo