Social Media Update 7

#CariaSocial Media Update 7

This week’s update is about the following social media platforms:

Listen to the podcast:


  • Facebook owns the GIF platform GIPHY  worth around A$623.57 (US$400 million Euro $369.63) which has 500 million daily active users and 11 million hours of views every day.
  • Facebook is making its new Messenger Rooms multi-participant video hangouts available to all users globally. You can now host video chats of up to 50 people. Friends can see when you have a room active at the top of their feed, and can drop in to join discussions. To do this tap on the ‘Say Hi’ Call to action button at the bottom of you profile image to join.
  • Facebook has launched support my business tools in Facebook using the #SupportSmallBusiness. In Instagram you can select the ‘Support Small Business’ sticker for your Story, enter the Instagram handle for that business that previews images from that account. You can’t control the images chosen, but it gives support to get people interested in tapping it to check them out.


  • Launches ‘House of Instagram’ Brand Advice Hub in Australia that links to a range of guides, tips and resources for businesses, with a focus on the Australian market. The information hub includes how to build your brand on the platform, how to connect with Instagram audiences, as well as case studies and wellbeing tools.
  • Instagram has launched a new bulk comment removal process, which will make it easier to manage your post comment streams.To delete multiple comments/bulk block accounts:Tap on a comment and then the dotted icon in the top right corner
    Select ‘Manage Comments’ and choose up to 25 comments to delete at once
    Tap ‘More Options’ to block or restrict accounts in bulk
  • Instagram’s also testing out a new option to pin comments within you post reply streams to encourage more positive interactions.
  • They have added new controls over who can tag and @mention your account, to reduce misuse such as bullying. You will be able to choose whether you want everyone to tag you, only the people you follow, or no one at all. Or you can also choose the ‘Manually Approve Tags’ option to maintain more specific control over the process. To read moe about user control updates here.


  • LinkedIn has officially launched its new polls option, giving you another way to gather feedback, and boost engagement. You can track your poll results in real-time, and as a poll creator, you’ll also have access to listings of who voted, and which option they cast their vote for.
  • LinkedIn has re-branded its editorial team, of more than 75 individual staff, working across 15 regions. They manage the platform’s Trending News listings, LinkedIn Lists, the Daily Rundown  of key news stories. Their editorial team have worked at Forbes, Fortune, HBR, Nikkei, Bloomberg, Reuters, The Wall Street Journal, and wired.”
  • LinkedIn has added some new tools to its Sales Navigator platform. They’ve added a new ‘Smart Links’ option, for insight into who’s viewed your posted updates, for how long, and when. When you add a Smart Link to your LinkedIn update or InMail, you’ll then be able to see who opened the link, how long they read it for, and which elements were of most interest to them. LinkedIn’s also added a new option to create contacts in Microsoft Dynamics 365 in the Sales Navigator, as well as a new ‘Alerts’ panel that users can like, comment and share updates direct from the Sales Navigator homepage.
    Read about the latest Sales Navigator updates here, or the Sales Navigator here.


  • Twitter has launched the retweets with comments on iOS. Your retweet count will include both basic retweets and retweets with comments, and you can see the tweet detail. It’s currently being tested on android.


  • YouTube has a new listing of when your YouTube audience is online and is available to all users which you can use as a guide if you want to do a premier live to see your audience, based on usage trends. The new chart is available in YouTube Studio analytics, and displays when your audience is most active on the platform.


  • Reddit has launched a test of a new, blockchain-based ‘Community Points’ system, which lets moderators allocate points to community members based on their activity within their subreddits. ‘Points’ are used to purchase ‘Special Memberships’, giving users access to custom loyalty badges and you GIFs in responses. You can tip other users for their contributions and comments, to help increase engagement.


  • Snapchat has updated it analytics layout, and added a new ‘Quoting’ feature which so you can respond to replies in your public Stories. However this feature is only available only to Creator accounts.


  • TikTok has altered its rules around commercial usage of popular music, which will stop verified brands from using popular tracks. They have a list of royalty-free ‘Commercial Music Library’.


  • Houseparty is using a three-day, virtual ‘In The House’ festival, which includes a range of celebrity guests, to showcase its latest co-watching feature update.


  • Google has introduced new digital training sessions called Grow with Google. Sessions are for local business, teachers, job seeker and students, developers, and startups.



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Image courtesy of @UnSplash 2020