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Beneath the Smiling Moustache
2023
About the project

Celebrating a Legacy Through Words

In a heartfelt tribute to a beloved author, friends of the late writer have come together to launch 'Beneath the Smiling Moustache,' a captivating travel memoir that chronicles her journeys and adventures in Istanbul. This project was not just about publishing a book; it was about preserving the spirit and passion of a life well-travelled.

The Challenge

The author’s friends faced the challenge of transforming a collection of notes and stories into a cohesive memoir that would resonate with readers and honour her memory. They needed a digital platform to promote the book and share her inspiring tales with a wider audience.

The Approach

Caria Watt stepped in to craft a digital strategy that would bring the memoir to life online. Leveraging her expertise in web design and content development, Caria created a visually engaging website that not only showcased the book but also celebrated the author’s life and legacy. The website features interactive travel stories and personal anecdotes, allowing visitors to explore the author’s journey.

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The solution

The aim was to showcase and online presence of the travel memoir to international publishers

The author’s friends faced the challenge of transforming a collection of notes and stories into a cohesive memoir that would resonate with readers and honour her memory. They needed a digital platform to promote the book and share her inspiring tales with a wider audience.

  • A beautifully designed website that reflects the essence of the memoir, with immersive visuals and excerpts that draw readers into the author’s world.
  • Interactive elements that allow visitors to explore the author’s travel routes and personal anecdotes.
  • Seamless integration with e-commerce platforms for easy book purchases and donations to causes the author supported.
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Results

The travel memoir was picked up and published as a book globally

  • A 120% increase in online engagement within the first month of the launch.
  • Heartfelt testimonials from readers who felt connected to the author’s journey.
  • A lasting digital presence that continues to inspire adventurers and book lovers alike.
Caria Watt did an amazing job. She works with the best platform for your needs, has great contacts when it comes to hosting and is completely up-to-date with current design trends. Above all, she is an absolute pleasure to work with, really listens to your needs and always comes up with great ideas. She also delivered my websites on time, as promised. I would highly recommend Caria to anyone who needs a new or updated website. - Mark Pickett
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