A consistent wave of female fashion forward customers for Stanley & Co
Celebrating Creativity and Individuality in Hairdressing
Stanley & Co is a renowned hairdressing salon known for its commitment to creativity, precision, and personalized client care. Their reputation for transforming hair into a work of art has made them a go-to destination for those seeking unique and transformative hair solutions.
The Challenge
Stanley & Co aimed to enhance their client engagement by highlighting their expertise and the transformative experiences they offer. They sought to share the stories behind their innovative styles and the personalised approach they take with each client.
The Approach
Caria Watt collaborated with Stanley & Co to develop a content strategy that would showcase their artistry and the personal journeys of their clients. The focus was on capturing the essence of their work through engaging narratives and stunning visuals.
Stanley & Co is Inner West's best sustainable hair salon and the founder Joe Orlowski wanted to revamp it's look and marketing.
The goal was to create a super slick all device responsive design with one strong a call to action and a fully integrated e-commerce and CMS platform.
- A series of captivating client stories that highlight the transformative power of a Stanley & Co experience.
- High-quality imagery and videos showcasing the salon's creative process and final results.
- Engaging social media content that fosters community interaction and celebrates individuality.
A customer focused website that shares fashion forward hair advice, sells products and with and integrated appointment booking system
The new fully customised website can easily share fashion forward advice and information about hair services and products through blogs, and their customers can book their appointments up to 12 months in advance on their favourite day with their stylist and can purchase the best hair products.
- Increased client loyalty and referrals as clients shared their personal stories and experiences.
- Enhanced brand visibility through compelling content that resonated with a wider audience.
- Strengthened community presence, positioning Stanley & Co as a leader in creative hairdressing.
Caria Watt has partnered with Stanley & Co with content strategy and blog content since 2021.
See the website
The attention to design by Caria, was impressive and her customer service skills are excellent. Tech skills - excellent, SEO skills - excellent. Explaining in a way I could understand all the tech language - excellent! - Joe Orlowski
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